Distribution

Advertising in The Value Pages provides zip code saturation delivery, utilizing the U.S. Postal Service, and guarantees 98.6% distribution to 50,000 homes locally, in carefully researched zip code zones. These selections are based on household income and carrier routes, with preference to routes that primarily feature home owners rather than renters. The Value Pages total reach exceeds 108,000 readers. Here is a geographic breakdown of our distribution by zip code:

35203 Southside 35209 Homewood 35213 Mountain Brook 35216 Vestavia Hills 35223 Mountain Brook 35226 Hoover 35242 Inverness 35243 Cahaba Heights 35244 Riverchase

Back To Top

Audience

According to a June 2003 Claritas demographic survey, The Value Pages delivers one of Birmingham’s most desired upscale audiences.

Age Profile: 18-24 14%   25-34 24%   35-44 30%   45-54 18%   55-64 8%   65+ 6% Gender Profile: Female 50%   Male 50% Household Income: <$24,000 3%   $25-34,999 9%   $35-49,999 24%   $50-74,999 28%   $75-99,999 18%   $100,000+ 18% Education Profile: Advanced Degree 14%   College Degree 40%   Some College 26%   High School Graduate 20% Race Profile: Caucasian 73%   African-American 22%   Other 5%

Back To Top

Benefits

Description The Value Pages Clipper Magazine ValPak Newspaper Shop Wise Shelf Life of Publication 60 days 60 days 30 days 1-30 days 2 weeks Demographic Targeting Yes No No No No Quality 70# 4x4 High Color Publication Yes No No No No 50,000 of the Most Responsive and Researched Households Yes No No No No Simplefied Advertising Rates & Zones Yes No No No No No Long Term Contracts Yes No No No No Backed By A Full-Service Direct Marketing Agency Yes No No No No Online ad placement (2 months run-time) Yes No No No No Targets over 100,000 opt-in emails promoting TVP Yes No No No No

Back To Top

Consumer Habits & Qualitative Data

• 66% of The Value Pages readers own their own residence. 33% rent
• In the next 12 months:
  20% plan to buy a home
  16% plan to remodel a home
  40% plan to buy new furniture
  41% plan to buy a personal computer
  30% plan to purchase a stereo, television, or vide equipment
  52% surfed the internet last month & spend an average 466 minutes on-line
• 84% read The Value Pages to learn about new products or services
• 94% eat out at least once a week; 62% 2x a week; 27% 4x or more per week
• 64% spend 8 or more days on vacation in the past year

Back To Top

Summary

• The Value Pages cumulative readership exceeds 108,000 individuals.
• The Value Pages largest demographic concentration are adults 35-44
• Over half of The Value Pages readers have HH income exceeding $50,000
• The Value Pages readers are upscale and index higher for many leisure activities including dining in restaurants, attending entertainment functions, and travel
• The Value Pages is an affordable, targeted avenue to reach an otherwise elusive demographic

Back To Top