Advertising Sales

The Value Pages offers an open-style package affording greater visibility and readership, like solo mail, while still allowing the advertiser the cost effective benefits of shared mail. Why? It’s a magazine. Consumers return to it and read it repeatedly. In fact, its shelf life lasts six to eight weeks in the home. That gives your message repeat exposure. And, thus, more time to generate responses. While direct mail is certainly an effective advertising media on all levels, the magazine direct mail format consistently outperforms in consumer-awareness versus other closed-type mail pieces such as envelopes, inserts, or plastic-bound packages as reported by a USPS direct mail study from 2001-03.

The Value Pages allows the consumer to make a hands-on decision about purchase options and the advertiser the opportunity to influence those decisions. Although other media options appear more immediate in contact, for example television and radio broadcast, these alternatives also offer the consumer an immediate chance to reject, switch stations or change channels, not to mention, these forms of advertising are extremely expensive. Direct shared mail allows the consumer to use and/or save an advertisement for later consideration.

We deliver your message to 50,000 carefully targeted household in the Birmingham Metro Area. Along with the printed version, we offer The Value Pages Online, and monthly emails reaching over 100,000 online shoppers. You get three times the exposure.

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Advertising Rates

Advertising Rates for 50,000 Household Distribution (bi-monthly), online ad placement (2 months run time), and two 100,000 opt-in email blasts promoting The Value Pages.

Pricing for printed version includes 4X4 full color, 70# stock printing, postage and postal. Creative design and layout costs for new advertising copy quoted per request.

Advertising Rates for 50,000 Household Distribution

Description The Value Pages Cost Per 1000 The Value Pages Cost Per Household Full Page Rate $30/M a month .03 per household 1/2 Page Rate $22.5/M a month .0225 per household 1/4 Page Rate $15/M a month .015 per household

Current Cost per Ad Frequency

Advertising Deadline for January 2004 issue is Dec 15, 2003 (Circulation 50,000 bi-monthly, 2 months online ad placement, Two 100,000 email campaigns promoting TVP). Ads are sold on a first come first service basis. Prices are based on prepayment of insertion order per issue.

Four Color Ad sizes 1x 2x 3x 4x 5x 6x Full Page $3000 $2800 $2600 $2400 $2200 $2000 1/2 Page Rate $2250 $2100 $1950 $1800 $1650 $1500 1/4 Page Rate $1500 $1400 $1300 $1200 $1100 $1000

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Advertising Request Form

If you believe in the maxim "You're known by the company you keep," then advertising in The Value Pages puts you in the best company possible. So, besides a great medium for your message, you get enhanced credibility and consumer acceptance - the kind that comes with being considered "one of the big guys." Let's face it. American consumers have less and less free time. They can't bother wading through newspaper inserts, stuffed envelope coupons, SPAM email, or scouring the internet for bargains. The Value Pages gives them everything they want quickly and efficiently in the comfort of their own home. Low price, high circulation, and outstanding quality per dollar make The Value Pages ideal for introducing new products, services, clearance or year end sales, and presenting seasonal promotions. To request advertising information click here.

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